Deon Groenewald

Founder. Owner. Trainer


Deon is highly skilled and certified as a Master in Neuro Linguistic Programming, Life Coaching and also as a Hypnotherapist utilizing all three disciplines in his training.

Deon is the only full time trainer in South Africa that is a certified Master by INLPTA ( International NLP Trainers Association)
He is also a certified professional trainer and presenter who is internationally accredited and registered as a Training Provider. He has been admitted as a Training member of ANLP International CIC and has pledged to uphold the ANLP Code of Ethics & the Trainers Code of Ethics. Action Factory is a registered member of COMENSA as Training Institute.

Deon’s experience as a successful entrepreneur and senior manager in large corporate organizations has made him a sought after presenter who can relate to people from all walks of life. His practical life skills and experience are also extremely vital contributors as a therapist , Life Coach and Neuro Linguistic Programming Trainer.

He has managed to successfully combine his Corporate experience, life experience, training and vast knowledge to become a dynamic international trainer.

Looking forward to enthral you to change your mind and change your life!


Lorraine Knoetze

Branch owner Eastrand Gauteng

Lorraine is driven by her desire to empower people to find and apply their innate ability to identify and overcome challenges. She is a certified Master NLP Practitioner/Coach and Hypnotherapist. She is also an Action Factory Branch owner and Trainer.

Lorraine spent many years in the corporate environment where she headed a Bursary Scheme and Graduate Development Programmes. She has sound knowledge of the corporate world and extensive experience in youth and young adult coaching and mentoring.

Areas of coaching include professional/career development, personal development and growth, transformation, life coaching, behavioural change, building confidence, effect of past traumas and more.