We developed this free Life Coaching Principles course to assist aspiring and existing coaches to have a clear understanding of coaching.


We know you will learn about coaching and even explore new areas of your life by completing this course.

Take a look at what you will receive in this free course. Then scroll down to the bottom of the page to complete registration of this eCourse.

This course is made up of different sections:


Section 1: What is life coaching
Section 2: Why train as a Life Coach
Section 3: Thinking of becoming a Life Coach?
Section 4: The Action Factory Coaching guide book
Section 5: Illusion of control
Section 6: Benefits of Coaching
And a free bonus. Nope, not saying what it is here. You will have to wait.


Section 1: What is life coaching

Delivery method video.

·       What Life coaching is not
·       In which main areas of life can a Life Coach assist.
·       How can a Life Coach make a good person Great?
·       How to identify and focus on specific areas of life that needs adjustment.
·       Some of the main areas of confusion around Life Coaching
·       Why do we refer to coaching as a structured dialogue?
·       What are the required elements in the dialogue to ensure positive outcomes.
·       How does Life Coaching fit into the bigger picture.
·       Is coaching natural?
·       What will training give me?
·       Coaching is not only for people that are “broken”
·       Should my life be “sorted” before I can become a Life Coach?
·       What does Life Coaching really offer my client?


Section 2: Why train as a Life Coach

Delivery method video.

·       Life in the 21st Century is truly a hectic challenge.
·       There is so much we must juggle to ensure we don’t “sink”.
·       How much of our own life dreams have we put on hold?
·       We try and do our best in our jobs, marriages, friendships, children, money, relaxation, social activities, commitments, family….and the list goes on.
·       A lack of time and high stress levels seems to be the result.
·       Too many choices, too many decisions confront us.
·       The best medicine is available! Life Coaching.
·       Life Coaching offers a personal and powerful relationship focused on knowing, having, doing and being what you want in life.
·       More clarity, focus and direction.
·       Enhanced and satisfying relationships.
·       Less procrastination and fewer stops.
·       A more balanced and fulfilling life.
·       Faster and bigger results.
·       Increase earnings and productivity.
·       A new sense of passion, energy and enthusiasm.
·       As a coach and during training there are certain beliefs about yourself which is important to hold and teach others. These are beliefs that we encourage and hold as core beliefs to be successful.
·       You can make life changing decisions with powerful results.
·       You are capable to generate solutions that are right for you.
·       You are more resourceful than you ever dream.
·       All people have their own agenda.
·       We are all unique with our own characteristics.
·       Life is a canvas for improvement and creativity.
·       We all have the right not to be judged by others.
·       You are responsible for the results you are experiencing your life.
·       You were given five senses, use all that is available to you.
·       Mediocrity is unacceptable by the mediocre. Like me, you are not mediocre.


There are many questions we need to ask ourselves to be able to understand who we are, where we are going and what it is we are supposed to do on this earth. Below are a few questions we need to ask ourselves on a regular basis.

·       What value have I placed on myself that reflects that which I am prepared to settle for?
·       What do I focus 80% of my attention on?
·       Am I using and developing the gifts and talents I have been given?
·       Where am I going with my life?
·       What am I doing in my life that reflects my values and beliefs?
·       What is the legacy that I will leave behind?
·       Do I have an inspirational character in my life that I follow and try to mimic?
·       Which habits and actions that I still hold onto I should have let go by now?
·       What would I have achieved if I knew I could never fail?
·       What is that one thing, that should I change it, my life would immediately change for the better?


Section 3: Thinking of becoming a Life Coach?

Delivery method video.

·       There must be more to this life.
·       Is something in you screaming!!! ” life has to change”.
·       Frustrated?
·       Too much of mediocrity?
·       Excellence is what you desire?
·       You know what you want to do, but not sure how to?
·       How can I make good people GREAT?
·       The world needs change.


Section 4: The Action Factory Coaching guide book

Delivery method PDF.


·       This book is filled with the latest evolution in coaching skills.
·       The relationship between yourself and your client.
·       Effective behaviours
·       Common mistakes that coaches make.
·       Asking all the right questions.
·       Appropriate coaching method to use.


 Discussion points included in this book:

·       Belief vs. Judge.
·       Enable vs. Push.
·       Expand vs. Stretch.
·       Listen for vs. Listen to.
·       Being aware vs. Pre-empting.
·       Eliciting vs. Leading.
·       Responding from awareness vs. Conditioned reactions.
·       Here and now vs. Past and future.
·       Attuned vs. Alert.
·       Communication “for” the client vs. “to” the client.
·       Allowing the “how” of communication vs. the “what” of communication.
·       Source vs. Symptom.
·       Simple vs. Complicated.
·       Discern vs. Solve.
·       Transform vs. Change.
·       Progress vs. movement.
·       Beginner’s mind vs. Imposing expertise.
·       Creativity vs. Prescriptive.
·       Expansions vs. Resolution.
·       Support structure vs. Constraining process.
·       Complimentary vs. Duplication.
·       Enhancing vs. Overwhelming.


Also included:

·       Action Factory Main Ethical Principles and code of ethics



Section 5: Illusion of control

Delivery method video and PDF.

·       Illusion of control is all about the relationship between the conscious and the sub-conscious mind.
·       Our conscious mind can only handle approximately 5 to 9 bits of data per second, whereas the subconscious can cope with 20 million bits per second.
·       We are constantly exposed to external events that influence us and we respond based on the influence. Our thoughts, decisions and behaviours are all state dependent.
·       We are constantly making choices and decisions based on stimuli.
·       External stimuli trigger an emotional response that arouses the subconscious and then allows it to make its own decisions.
·       We live in this illusion where we are in control and we believe that the sub-conscious mind is aligned which is not the reality.
·       What would happen to your life if you could align you conscious and your subconscious to achieve the same goals and outcomes?
·       Great Life Coaches work with the conscious and the subconscious in our clients.



Section 6: Benefits of Coaching

Delivery method video.


·       So, what are the benefits of becoming a life coach, let’s have a look at the major problem or scenarios people have in this world.
·       We live in a world where we have become so competitive, our days are full of activities, decisions, fast responses, time management, and a lot of people are in a situation where they feel like they are sinking, feeling like they don’t have enough time, enough pleasure, focus, struggling to make the right decisions, and that’s where a life coach comes in.
·       It’s a concept that’s fairly old, we have been coaching each other for ever coaching is a very natural thing we do, but to an effective coach, it’s more about taking the skills and putting the right skill in the right place, learning the right technique at the right time.
·       Let’s understand the basic need for coaching and it’s a very simple one, it’s allowing people to have a life where there is more joy, satisfaction, passion and success.

Once you complete the form below, we will send you the course section by section. Every day or 2 you will receive the next section in your email.

Enjoy it!


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